QQI Level 5 (5N1364)

This course is useful for anyone who wants up-to-date online marketing skills.  It is ideal for anyone working in marketing or any business owner who wishes to use the internet as a marketing tool. You will learn a detailed understanding of what Digital Marketing is, major trends, important concepts, core competencies etc.

You will explore:

• The ‘Online Consumer’.
• The autonomy of an effective website.
• Marketing through social media and much more!

Assessment

• Portfolio / Collection of Work 50%
• Project (Digital Marketing Campaign) 50%